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Work of the Week: 07/01/22

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Tech leviathans are some of the most prominent creative patrons in the kick-off of 2022, writes LBB’s Alex Reeves

Work of the Week: 07/01/22

Three of the best pieces of creative communication we’ve seen at LBB this week are for tech giants who are dominating the world right now. That’s not a line that makes me feel good about the job I do though, so let’s focus on the wonderful creativity that they use to communicate the positive impact they can have on your lives. Because as much as we love to hate our Silicon Valley late-capitalist overlords, they still can’t manage to extract our data and wealth without pretending they care about our lives.

Amazon Prime is consistently serving up a content feast to satisfy the most voracious watchers these days. And it’s such good content, it has the power to alter the future in fundamental ways, argues a fun new campaign from Joint, in which Napoleon gives up all his ego-driven conquering in favour of satisfying his need for adoration on stage - all thanks to the life-changing storytelling of The Marvellous Mrs. Maisel. 

WhatsApp’s New Year campaign keyed into a relatable human truth - that for many of us who’ve been distanced from people important to us, the midnight moment is about seeing that one name pop up on a messaging app. The film, directed by Niclas Larsson, depicts those moments deftly.

Apple’s campaign for its watch is a visceral product demonstration, showing how the gadget has genuinely saved the lives of people involved in accidents. I personally find it hard to be cynical about this one. It’s impressive and powerfully communicated. 

There’s plenty more cleverness and great storytelling in our picks of the week besides. So, check them all out below.

It’s a ‘Whole Bag Kinda Night’ in K-Pop Music Video for SkinnyPop Popcorn



Medusa and Napoleon Get a Modern Makeover for Amazon Prime




Charity Emergency Reflects on Painful Consequences of War Through Experienced Eyes




Girl and Her Grandad Connect over Bird Watching in Touching AXA Insurance Campaign




An Apple Watch Can Save Your Life in an Emergency, Demonstrates Tense Ad





WhatsApp Shows It’s Not the New Year Until You Get the Message You’ve Been Waiting For




Heineken 0.0 Uses History to Bust Myths on Non-Alcoholic Drinking





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LBB Editorial, Fri, 07 Jan 2022 11:55:40 GMT