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Medusa and Napoleon Get a Modern Makeover for Amazon Prime

Creative 2.3k Add to collection

Joint partners with Amazon for the light-hearted retelling of classic stories

Medusa and Napoleon Get a Modern Makeover for Amazon Prime

Creative agency Joint, in partnership with Amazon, today unveiled the follow-ups to Amazon’s popular ‘Prime Changes Everything’ campaign featuring light-hearted retellings of classic stories.

This time Medusa and Napoleon have been given a creative makeover and follow in the footsteps of the likes of Rapunzel and Cleopatra in having their stories updated with a contemporary twist.

The new creative launched in the US today (25th December) with the campaign running on social media from the 3rd January.

The first advert features Medusa, the mythological snake-haired gorgon who is fed up with turning her friends to stone, so to fix this problem, she orders sunglasses with Prime One Day Delivery. Following this, she’s free to make real friendships, show everyone her funny side while  not accidentally killing potential friends. The advert spot is accompanied by Nicki Minaj’s track, ‘Chun-Li’.

In the retelling of Napoleonic history, after watching The Marvellous Mrs. Maisel on Prime Video, Napoleon realises his true calling is actually comedy. So, he uses Prime to order a microphone for stand up, and rather than conquering his enemies, he conquers his audience instead.

The campaign was written by PJ Kirby, Rory Robinson, Algy Sharman and Jack Brough, and directed by Wayne McClammy at Hungry Man.

Algy Sharman, creative director at Joint says: “Hugely proud of our new work with the Amazon team. It just goes to show Prime can change everything not just for Rapunzel and Cleopatra, but for Napoleon and Medusa too.”

Jo Shoesmith, Amazon executive director of global creative: “By reimagining the stories of Napoleon and Medusa, we continue to take a light-hearted look at how Amazon Prime delivers unparalleled convenience and entertainment to members’ lives every day.”

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Brand

Brand: Amazon

Amazon global chief creative officer: Simon Morris

Amazon executive director of global creative: Jo Shoesmith

Amazon group creative director: Colin Gaul

Agency

Agency: Joint

Creative directors: Algy Sharman, Jack Brough

Creatives: PJ Kirby, Rory Robinson

Partner: Matthew Robinson

Business Director: Izzy Falcon

Account Director: Ellie Vincent

Strategy Director: Emily Lawrenson

Agency Producers: Russell Taylor, Hannah Kessler

Production

Production company: Hungry Man

Director: Wayne McClammy

DoP: Erik Messerschmidt

Executive producers: Rick Jarjoura / Mino Jarjoura / Matt Buels

Production Designer: Robb Buono

Costume Designer: Michelle Martini

Key Makeup: Dominie Till

Edit House: The Den

Editor: Christjan Jordan

Post Production: ETC London

Onset Supervision: Parliament LA

Sound: Factory

Sound Engineer: Jon Clarke

Music Composition (Cleopatra): Air Edel Music

Genres: Comedy, People, Storytelling

Categories: Media and Entertainment, Streaming Services

Joint, Wed, 05 Jan 2022 15:38:10 GMT