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Girl and Her Grandad Connect over Bird Watching in Touching AXA Insurance Campaign

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Spot from Publicis Conseil and director Sean Meehan urges you to 'stay focused on what matters'

Girl and Her Grandad Connect over Bird Watching in Touching AXA Insurance Campaign

AXA has revealed its new heart-warming Motor Insurance campaign in collaboration with Publicis Conseil: Birders.

Through this heart-warming piece of communication, AXA celebrates people with resilience through a simple, yet powerful message, 'Stay focused on what matters'.

This multi-country campaign will be aired in two countries (Switzerland and Ireland) and leverages a cultural and deeply rooted common insight: It’s often during difficult times that we realize that some things are more important than others.

This campaign puts ‘real-life’ at its heart, making the role of AXA part of a wider emotional story. Should the unexpected happen, AXA’s top notch Motor Insurance will take care of everything, so that the meaningful things in life don’t take a backseat and life keeps being enjoyed to the fullest.

The film tells the story of a Yara, a little girl who’s extremely curious and blazingly full of life. One day, she’s left in the care of her grandfather, a hard-nosed and slightly grumpy old man who has retreated to solitude and the confines of his own home. She discovers his passion for birdwatching, which quickly becomes hers too.

The film explores how their relationship grows and that love, and passion, will always conquer all.

AXA keeps moving away from a problem/solution mechanic towards a more insightful and emotional tone through powerful storytelling.

Acclaimed Australian director, Sean Meehan, brings a touching and true cinematographic piece with a 4-minute long edit. The music is an original composition by British composer/orchestrator Sam Thompson (Sex Education, Rocketman), in collaboration with Christophe Caurret (Prodigous).

Post production was orchestrated by Prodigious. The film was graded by colourist Eric Whipp (Mad Max: Fury Road).

Launching in January in Ireland, followed by Switzerland in April this integrated campaign will be deployed throughout 2022.

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Group Chief Communications, Brand & Sustainability Officer: Ulrike Decoene

Global Brand Director: Virginie Berçot

Global Head of Brand Design & Experience: Susana Lopez

Strategic Brand Partner, Europe: Marta Grech

BRAND: AXA Ireland

Marketing Campaign Specialist: Kerry-Lee McLaughlin

Marketing Manager: Kieran McCullagh

Customer & Marketing Director: Antoinette McDonald

BRAND: AXA Switzerland

Head Marketing Communication: Antonia Lepore

Head Brand and Advertising: Claudia Suter

Advertising Manager: Manuela Kohler


President in Charge of Creation: Marco Venturelli

Global Creative Director: Steve O’Leary

Copywriter: Marc Rosier

Art Director: Jean Marc Tramoni

Assistant AD: Constance Prodhomme

Traffic manager: Géraldine Delhomme

Strategic Planner: Antoine Collignon

Process Manager: Cécile Cuzin

Global Client Lead: Patrick Leclercq

Group Account Director: Olivia Rajabaly

Account Manager: Maude Gourrier

Account Executive: Jean-Baptiste de Rodellec

Account Executive Assistant: Amandine Bouchand

Art Director Assistant: Constance Prodhomme


Agency Producer: Armelle Sudron/ Sophie Bouyer


Director: Sean Meehan

Producer: Frederika Mathivet

Line Producer: Karine D’hont

Production Coordinator: Marthe Heitner

Director of Photography: Sean Meehan


Post-Producer / edit: Pauline Marie-Louise

Editor: Olivier Gajan

Assistant Editor: Julie Gaufreteau


Post Producer: Sophie Garel

Colourist (Directors Cut): Eric Whipp @ Alterego post

Colourist (Agency): Mathieu Caplanne

Flame Artist: Sebastien Delecourt

After Effects: Julien Barthelemy

Music/Sound Design: Christophe Caurret, Boris Nicou et Carsten Kruger @prodigious

Composer: Sam Thompson

Sound Engineer: Laurent Lavaud

Sound Designer: James

Photographer KV: Sean Meehan

Photo Editor: Adrien Benard

Photographer Image Bank: Guillaume Nadaud

Photo Editor Image Bank: Guillaume Nadaud

Genres: Storytelling

Categories: Insurance, Finance

Publicis Conseil, Thu, 06 Jan 2022 10:29:04 GMT