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It’s a ‘Whole Bag Kinda Night’ in K-Pop Music Video for SkinnyPop Popcorn

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360i teams up with Scheme Engine's Kimberly Stuckwisch to pay tribute to stay at home snacking

It’s a ‘Whole Bag Kinda Night’ in K-Pop Music Video for SkinnyPop Popcorn

Scheme Engine has announced the launch of a new commercial campaign for SkinnyPop and 360i, directed by Kimberly Stuckwisch. The campaign marks the first commercial project for Kimberly, newly signed to Scheme Engine and first aired on Dick Clark’s New Year’s Rockin’ Eve, the most-watched New Year’s Eve celebration nationwide.

The 60-second K-Pop inspired spot, 'Whole Bag Kinda Night', pays tribute to our golden era of stay at home snacking created by the pandemic showcasing SkinnyPop as one of hottest snacks on the market. A declaration of excess, the campaign features four diverse women proclaiming their “Whole Bag Kinda Night,” devouring entire bags of popcorn and feeling GREAT about it.

Choreography, over-the-top style, comical lyrics and big personalities drive popcorn spectacles to hilarious effect.

Says Devon Hong, 360i executive creative director: “I feel so fortunate to have the pleasure of working with Kim on SkinnyPop. She is a rare talent: someone with a crystal clear vision but also generous in her collaboration. Her impeccable taste in fashion and humor transformed the project into something unique and truly joyful. But what impressed me most was the WAY she worked. Her energy on set was infectious and it was clear that everyone on her team loved working with her. She’s pure magic.”

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SkinnyPop “Whole Bag Kinda Night” Credits

Agency: 360i

Executive Creative Director: Devon Hong

Creative Director: Jen Lu

Creative Director: Eric Dennis

Creative Director: Fati Jafri

Creative Director: Mike Cuthell

Group Design Director: Brian Gartside

Executive Producer: Andrea Rastogi

Senior Producer: Adrienne Darnell

Account Supervisor: Kelsey Ann Bassel

VP, Account Management: Courtney Jones

Production Company: Scheme Engine

Director: Kimberly Stuckwisch

Executive Producer: Jannie McInnes

Representation: Miss Smith

Producer: Andrea Bernick

Director of Photography: Cristina Dunlap

Production Designer: Griffin Stoddard

Casting: Damian Bao

Choreographer: Monika Felice Smith

Wardrobe: Chloe and Chenelle Delgadillo

Hair: Nathaniel Dezan

Make Up: Miriam Nichterlein

Photographer: Lindsay Kreighbaum

Post: PS260

Executive Producer: Laura Patterson

Editor: Matt Posey

Color: Joseph Bicknell at Company 3

Music Composition & Mix: Heavy Duty

Talent: Keren Ashri, Josett Monk, Sarang Cho, Kyla Bullings

Genres: Choreography, Musical

Categories: Food, Savoury Snacks

Scheme Engine, Wed, 05 Jan 2022 08:04:17 GMT