Work of the Week: 29/05/20

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The best work from the past week is a global mix of ads from Finland, Malaysia, Korea, Italy, Brazil, France and the US, writes LBB's Addison Capper
Work of the Week: 29/05/20
“Right now, we’re fighting for something much bigger than a win or a championship. But if we’ve learned anything from sports, it’s that no matter how far down we may be. We are never too far down to come back.”

LeBron James' words are the backdrop to the latest instalment of Nike's 'You Can't Stop Us' campaign, which has been the source of some of this period's most consistent messaging. Entitled 'Never Too Far Down', the spot is essentially a montage reel of some of sport's finest and most iconic comebacks. But as a metaphor for the challenge that lay ahead, to get back to some kind of normality, it strikes an inspiring tone that's neither preachy nor worn out in a way that only a brand like Nike could pull off.

It sits alongside six other campaigns in our Work of the Week, which this week boasts work from Finland, Malaysia, Korea, Italy, Brazil and France.



LeBron James Reminds the World It's Capable of Anything in Nike's Inspirational New Film


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Cheil Worldwide’s HOPE TAPE Sends Faces of Missing Children to Our Doorsteps


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True or False: Terveystalo Urges Use of Verified Badges on Social Media Platforms to Slash Misinformed Covid-19 Content


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Live Action Meets Animation in Cute Spot Capturing the Essence of the 'Eid al-Fitr' Festival


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Mother Daughter Bond Survives Social Distancing for WhatsApp Campaign


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La Redoute's Poignant Ad Brings Families Together Through Changing Times


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Child Finds Joy in the Littlest of Things in Spot for Italian Bakery Brand


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LBB Editorial, 1 month ago