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Live Action Meets Animation in Cute Spot Capturing the Essence of the 'Eid al-Fitr' Festival

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FCB Kuala Lumpur launches spot filmed under quarantine for property developer SP Setia

Live Action Meets Animation in Cute Spot Capturing the Essence of the 'Eid al-Fitr' Festival

FCB’s fantastical Eid al-Fitr tale for Malaysian property developer, SP Setia shows the joys of a very different festive occasion. Told from the POV of an innocent and imaginative child, the film’s animation and live action sequences filmed whilst under quarantine are central to premise of the story 

Ong Shi-Ping, chief creative officer of FCB Malaysia commented: "This year’s celebrations may not be what we are used to but what makes it special is that we are all making the extra effort to stay connected and to stay together as a family. What makes this piece stand out is how concept and execution are inherently tied together, the animation element is an integral part of the idea."

FCB Malaysia was appointed by SP Setia after winning a creative pitch held earlier this year. The agency also secured a second, additional project during the quarantine months.

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Client: S P Setia

Chief Marketing & Communications Officer: Tina Tong

Head, Group Brand Communications: Adelene Wong

Manager Group Branding & Communications: Andy Lee

Senior Executive, Group Branding & Communications: Mohd Razswan Bin Rus


Agency: FCB Kuala Lumpur

Co-owner & Chief Executive Officer: Shaun Tay

Co-owner & Chief Creative Officer: Ong Shi Ping

Creative Director: Tjer

Creative Strategist: Mandy Chock

Creative Group Heads: James Voon & Jonathan Chan

Senior Designers: Chong Woey Shin & Felicia Lee Hui En

Copywriter: Izham Fazely

Head of Account Management: Sharon Rodrigues

Account Director: Diana Chua

Account Executive: Tim Lee

Senior Producer: Wira Chon


Production House: PRS Productions (M) Sdn Bhd

Executive Producer: ST Fah

Film Director: Telly Koay

Co-Director & Offline Editor: Sherwynn Victor

Production Assistant: Xuan Lee

Visualizer: Kong Hwee


Post House: Meccanica Efx

Post Producer: Fiefa Wan

Online Editor: Hamman

Graphic & Animator: Alvin Ng & Amin

Colourist: Ooi Yi Jing


Audio House: The Rec Room

Audio Producer: Xin Yu

Music Composer: Kieran

Audio Engineer: Jhen Thoo

Genres: Animation

FCB Kuala Lumpur, Tue, 26 May 2020 13:15:33 GMT