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Creative

Noah The Ark Meets Football and Maradona in Epic Tecate Spot

Press Kitchen, 2 days, 11 hours ago

Central Films North's Rodrigo Garcia Saiz constructs a football field of biblical proportions for Nomades campaign

Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz bestows godlike powers on legendary footballer Diego Maradona to... Read more

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Awards and Events

Y&R NZ crowned Agency of the Year at 37th annual AWARD Awards; BBDO named top network

Campaign Brief, 2 days, 13 hours ago

Held at Carriageworks as part of Semi Permanent festival, the ceremony delivered 32 gold pencils, and awarded a further 102 silver and 135 bronze awards.

The winners of the 37th annual AWARD Awards have been announced tonight in a celebration of the most outstanding creative communications work i... Read more

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Awards and Events

Cause + Effect's Sean&Steve Selected to SHOOT's New Directors Showcase

Cause + Effect, 2 days, 15 hours ago

Named in 14th annual list

Cause+Effect's directing team, Sean&Steve, has been chosen as a SHOOT 2016 New Directors Showcase finalist.  Now in its 14th year, the NDS... Read more

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Creative

JanSport Highlights Rio de Janeiro in VR and Snapchat Campaign

double E communications, 2 days, 15 hours ago

Teak creates and produces content

Apparel and lifestyle brand JanSport and its AOR Teak recently shot the 2016 Live Outside ad campaign in Rio de Janeiro, Brazil. Marking JanSport a... Read more

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Opinion and Insight

Why the Word ‘Post’ Just Isn’t Enough Anymore

LBB Editorial, 2 days, 16 hours ago

LBB’s Laura Swinton on the companies smashing up the silo model of production, pioneering creative tech and changing the way we think about post and VFX

To get an idea of just how much the post production industry has changed, try to find a company that describes itself as a post house in 2016. It’s... Read more

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Opinion and Insight

There’s Something in the Water: The Challenges of Creating Liquid VFX

LBB Editorial, 2 days, 17 hours ago

The team behind Sky Q’s ‘Fluid’ on turning H2O into liquid gold

VFX and the technology that drives it is constantly evolving and it seems these days there is nothing that cannot be recreated on a computer. But d... Read more

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Opinion and Insight

Beyond VR: 9 Other Bits of Tech That Have the Post Industry Excited

LBB Editorial, 2 days, 17 hours ago

Virtual reality is the trendy tech of today… but what other lesser-known platforms are revolutionising post production?

Virtual reality is the darling of the ad industry at the moment, as agencies, production companies and, perhaps most notably, post production compa... Read more

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Opinion and Insight

How VFX Geniuses Create Fake Fur That’s So Real You Want to Touch It

LBB Editorial, 2 days, 17 hours ago

Inspired by the new Jungle Book movie, Addison Capper goes in search of the fluffy truth

Advertisers love animals. They can be cute, funny or fierce but they tap into the emotional centres in our brain like nothing else. But rather than... Read more

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Opinion and Insight

‘Demo Love’: Editing, Music and the Problem with Placeholders

LBB Editorial, 2 days, 17 hours ago

Editors discuss the dilemmas they face cutting a commercial before a track’s been chosen

Music is 50% of the final film, or so they say. Yet music companies regularly opine that, within the creative process, music is often an afterthoug... Read more

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Opinion and Insight

Light and Emotion: The Influences of Colour in Advertising

LBB Editorial, 2 days, 17 hours ago

LBB’s Phoebe Siggins finds out what inspires of some of the world’s top professional colourists

For decades artists and scientists alike have been fascinated by colour and the way we perceive it. The finer details of our cognition are still ... Read more