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LeBron James Reminds the World It's Capable of Anything in Nike's Inspirational New Film

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The emotive spot from Wieden+Kennedy was directed by Park Pictures' Lance Acord with post-production by Spot Welders
LeBron James Reminds the World It's Capable of Anything in Nike's Inspirational New Film

Now, more than ever, the optimism and courage that defines the world of sport can also serve as a beacon of hope and resilience to inspire us all.

Narrated by LeBron James, the next chapter in Nike’s 'You Can’t Stop Us' campaign is a new film titled 'Never Too Far Down'. The film, created in partnership with Portland-based creative agency Wieden+Kennedy, is designed to help inspire all athletes* that, together, people are capable of anything.

In the film, James says: “Right now, we’re fighting for something much bigger than a win or a championship. But if we’ve learned anything from sports, It’s that no matter how far down we may be. We are never too far down to come back.”

Featuring a host of elite athletes including Serena Williams, Naomi Osaka and Cristiano Ronaldo, the film highlights why we love sports comeback stories: we see ourselves in them – our resolve, our grit, our hope. And now, more than ever, we need these stories to remind us what we’re capable of.

“The whole world, we’re fighting for something bigger than a championship right now,” commented James. “People are struggling and this continues to be an incredibly difficult time. For me, thinking forward to a time when we’ll be able to play again, it keeps me going. Even if basketball looks different for a while, I’m excited about the possibility of getting back in the game because I know how inspiring and powerful sports can be. I think the lessons we learn from sport can inspire us all.”

'Never Too Far Down' debuts on Nike’s social channels and on television and live streaming of Tiger Wood’s 'The Match. Champions for Charity'. It will also air today in the Dortmund vs Bayern Bundesliga match, as well as during other programming.

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Client

Client: NIKE

Creative agency

Agency: W+K PORTLAND

Executive Creative Directors: Eric Baldwin and Jason Bagley

Creative Directors: Alberto Ponte and Ryan O’Rourke

Art Director: Lee Jenninigs

Copywriter: Kevin Steele

Head of Production: Matt Hunnicutt

Executive Producers: Jake Grand and Krystle Mortimore

Producer: Emily Knight

Associate Producer: Shani Storey

Group Brand Director: Andre Gustavo

Brand Director: Kate Rutkowski

Brand Manager: Steve Smith

Group Strategy Director: Paula Bloodworth

Global Group Media Director: Daniel Sheniak

US Group Media Director: Reme DeBisschop

Associate Media Director: Emily Dalton

Media Supervisor: Graham Wallace

Sr. Business Affairs Managers: Laura Caldwell and Adam Caviezel

Integrated Traffic Managers: Sabrina Reddy and Billy Mucha

Sr. Creative Operations Manager: David Ramirez

Studio Manager: Michael Frediani

Retoucher: Amy Ellars

Designers: Nick Humbel and Mitch Wilson

PRODUCTION COMPANY

Production Company: Park Pictures

Director: Lance Acord

Executive Producer: Jackie Kelman Bisbee

EP / Producer: Caroline Kousidonis

Production Manager: Joe Faulstich

EDITORIAL

Editors: Spot Welders

Editor: Robert Duffy

Assistant Editor: JC Nunez and Fatos Marishta

Managing Partner: David Glean

Executive Producer: Carolina Padilla

VFX

VFX Company: Shipping + Handling

Creative Director, Lead VFX: Casey Price

Creative Director, VFX: Jerry Spivack

VFX: James Buongiorno, Johannes Gamble, Evelyn Lee and Rachel Moorer

Managing Partner: David Glean

VFX Executive Producers: Scott Friske and Dustin LaForce

COLOUR

Colour Company: A52

Colorist: Daniel De Vue

Colour Executive Producer: Thatcher Peterson

Colour Producer: Jenny Bright

MIX

Mix Company: Joint Editorial

Audio Mixer: Natalie Huizenga

Executive Producer: Leslie Carthy

MUSIC SUPERVISION

Music Company: Walker

Senior Executive Producer: Sara Matarazzo

Executive Producer: Stephanie Pigott

Producer: Danielle Soury

Music: Trent Reznor and Atticus Ross 'Life on Mars?' by David Bowie

Categories: Short films, Short Films and Music Videos

Spot Welders, Tue, 26 May 2020 10:27:54 GMT