Fri, 23 Apr 2021 10:17:00 GMT
In a week that’sseen the beginning – and end of the European Super League, Earth Day and markedthe second week of Ramadan there’s been a lot to talk about in the world ofcreativity.
M&C SaatchiUAE teamed up with Oppo and footballer Mo Salah to give a glimpse of his nativeEgypt and the celebrations for Ramadan that take place there in a wonderfully heart-warmingspot. Cross the ocean and Leo Burnett Singapore’s campaign for McDonald’shighlights how locals and Malaysians who have been kept apart from theirfamilies due to the pandemic are able to mark Ramadan their owns ways. The spotmay feature a virtual family dinner, but the direction and storytelling are sowonderful it’s easy to see it as not just another Covid ad.
Also this week,Heineken encourage us to ‘don’t drink and start a league’ in a brilliant printcampaign from Publicis agency Le Pub first spotted on Instagram. While Ogilvyand Dove fight unrealistic beauty standards in the Reverse Selfie. There’s alsowork from GREY Columbia for Earth Day, H&M’s suit rental service, acollaboration between BOMBAY SAPPHIRE and The Design Museum and so much more.
Check out the fulllist below.