Tue, 20 Apr 2021 08:37:24 GMT
One in three pets will be lost at some point in their life, making losing a pet one of the biggest concerns pet parents face. In fact, 10 million pets are reported lost or stolen in the US every year. As a solution to help reunite more lost dogs with their families – and in honour of National Pet ID Week (April 17th-23rd) – the IAMS brand is launching the beta version of the new NOSEiD mobile app today, available throughout Nashville and the surrounding area.
The NOSEiD app uses first-of-its-kind nose-scanning smartphone technology to help identify lost dogs by their nose print, which is unique to each dog, much like a human fingerprint2. The app's nose-detection technology is paired with the support of local communities to help reunite lost dogs with their pet parents.
"Pets are irreplaceable family members, and with the NOSEiD app, we're hoping to help keep more pets in their loving homes and out of shelters – taking another step toward our goal of ending pet homelessness," said Craig Neely, vice president of marketing at Mars Petcare. "The app is designed to be a community resource, so whether someone has a dog or not, they'll be able to join the NOSEiD community to help reunite lost dogs with their families in their own neighbourhood."
The NOSEiD app provides any person who finds a lost dog the tools they need to reunite it with its family, right in their smartphone. In addition to using the unique nose print of each dog as part of their pet profile, the app provides resources for pet parents and community members, such as an interactive map of lost dogs, robust pet profiles, a lost dog poster generator and more.
Here's how the NOSEiD app works:
With the new NOSEiD solution, the IAMS brand, which is part of the Mars Petcare portfolio of products and services, is working to support the company's global ambition to end pet homelessness. The brand will work with local animal shelter partners to educate new pet parents on the need for the NOSEiD app and how it can be beneficial, in addition to other preventative measures like microchipping. The brand also will be collaborating with local businesses throughout Nashville, such as groomers, restaurants, shops, dog walkers and more, to spread the word about the new technology.
The NOSEiD app is available for Apple and Android devices in the App Store and Google Play Store. For more information on the NOSEiD app, visit here and follow along on the NOSEiD Facebook channel. Interested users can download the app or visit the website to sign up for emails to be notified when the NOSEiD app is available in their city.view more - Creative
ECD: Richard Brim
Group Managing Director: Fiona McArthur
Managing Partner: Charlotte Cook
Executive Digital Director: Simon Adamson
Director of Digital Acceleration: Sara Chapman
Experience Director: Drew Spencer
Joint Head of Production: Cave Ellison
Creative Directors: Shay Reading, Frank Ginger, Daniel Bailey & Bradley Woolf
Creative Team: Zoe Nash and Sali Horsey
Digital Creative: Matt Osbourne
Digital Producer: Budr Elnusairi
Account Director: Siena Shuttler
Account Director: Cosmo Haskard
Account Manager: Harriet Carter
Account Manager: Megan Hill
Executive Planning Director: Nick Hirst
Planning Partner: Tom Sussman
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Categories: Home, Pet Suppliesadam&eveDDB, Tue, 20 Apr 2021 08:37:24 GMT