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Work of the Week in association withThe Immortal Awards
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Work of the Week: 10/09/21

10/09/2021
Publication
London, UK
131
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A new PlayStation spot has LBB's Addison Capper pondering what if The Queen's Gambit had been set in a dystopian future?

What if Queen's Gambit was set in a Blade Runner-esque, futuristic, slightly dystopian world? This is probably not a question you have ever asked yourself but, perhaps, it did cross the minds of the folk at adam&eveDDB when developing the latest 'Play Has No Limits' spot for PlayStation.

Directed by Riff Raff's Francois Rousselet, the film sees dozens of elaborate characters travel through a city laid out like a chessboard as a metaphor for the feeling of exhilaration that comes with playing video games on a PlayStation. It tells the story of two rival Kings who battle through an epic game, and follows the progress of a pawn - the most unassuming piece on the board - as she makes her way through the city. Different challenges come her way as she progresses but ultimately she makes her way to the rival King’s penthouse to win the game for her team.

It's a standout in what is a bit of a corker Work of the Week. It sits alongside the launch campaign for Windows 11, a Dubai Tourism ad with two Zac Efrons, a video game controller made out of a banana and a lot more.


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Zac Efron Meets His Future Self in Buddy Movie Parody for Dubai Tourism


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The G-Class Goes Electric in Nina Holmgren’s ‘70s Space Opera for Mercedes-Benz


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This Grocery Gaming Controller for No Frills Aisles of Glory is Literally Bananas


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Billie Eilish Sends a Love Letter to Los Angeles for Dreamy Disney+ Cinematic Concert


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Netflix Rounds Up Money Heist Fans onto a Plane to Stop Them Spreading Spoilers


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Laxative Brand Prunelax's Windy Spot Uses Dark Humour to Let Out Some Light Relief


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IKEA Blurs the Lines Between Fiction and Reality for Trapped in the '90s Reality Show


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Kraft Heinz and VMLY&R Craft Seriously Good Burger for Philippines Heinz Mayo Launch


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Lil Nas X and Sir Elton John Are Ordering In with Uber Eats in Latest Campaign


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