senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Netflix Rounds Up Money Heist Fans onto a Plane to Stop Them Spreading Spoilers

06/09/2021
Advertising Agency
Milan, Italy
1.5k
Share
Publicis Italy creates stunt as Money Heist launches its final season

What’s worse than waiting months for the next season of your favourite TV series? Seeing spoilers as soon as it’s released. And the more the show is anticipated - as is the case for Money Heist, Netflix’s flagship show that’s releasing its finale this year - the more serious the problem gets.

Around 12.5% of online conversations related to a single show are spoilers, peaking during the first hours of the show's release. A figure that feels unavoidable when the conversation concerns a show with dedicated fans around the world.

That’s why to launch the highly anticipated Volume 1 of the last part of the series, Netflix organised a special event for the most avid spoiler peddlers. Thinking they were about to fly to Madrid to take part in an exclusive Money Heist screening, the unsuspecting guests didn’t know that the event would be in the only place where their phones must remain off: on an airplane.

Taking off on the morning of Netflix’s worldwide release, the guests remained in the aircraft, and therefore away from the Internet, for the duration of the first five episodes of the last part of Money Heist. Five hours that allowed millions of fans on the ground to view the series finally free of spoilers.

SIGN UP FOR OUR NEWSLETTER
Work from LePub
Getting Ready
Sephora
02/12/2024
17
0
Ticket to Togetherness
Barilla
29/10/2024
31
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0