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Microsoft’s Dreamy Windows 11 Spot Brings You Closer to What You Love

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Halo's Master Chief stars in the epic spot from McCann New York

Microsoft’s Dreamy Windows 11 Spot Brings You Closer to What You Love

Microsoft’s new Windows 11 operating system is designed to provide a calm and creative space where you can pursue your passions through an immersive, fresh experience. From a rejuvenated Start menu to new ways to connect to your favourite people, news, games, and content—Windows 11 is the place to think, express, and create in a natural way.

Created by McCann New York and m:united and directed by Tarsem Singh, Microsoft’s latest campaign takes us on a magical journey that demonstrates how Windows 11 brings you closer to what you love. The story is about technology that works with you. It doesn’t stand in your way – it removes barriers and drops distractions. Helping you focus on what matters most.

Set to the new single 'All Starts Now' by Odessa ft. Tim Myers, our hero explores the new Microsoft Store, games with Master Chief himself, pulls Widgets from an exploding cloud, and Chats with a friend on the other side of the world, all representing the seamless experiences that Windows 11 makes possible.

Visual effects were created by the team at Framestore, who brought the new features of Windows 11 to life within the dreamlike film.

“The experience and power of Windows 11 is as much about how it makes you feel, as it is about what it helps you get done. We wanted to bring that to life in a magical way; and who better to do that than Tarsem,” said Kathleen Hall, CVP, brand, advertising and research, Microsoft.

The campaign will run across the US, UK and DE markets on TV, OVTV, OLV, display, social, audio, OOH, Search and PR, launching on September 9th with broadcast supported by digital display and social. OOH as well as UK and DE media will launch on September 13th. The campaign will run through mid-October.

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Corporate Vice President of Brand, Advertising and Research: Kathleen Hall

GM, Global Advertising: Carol Hutchinson

Director, Global Advertising: Stacey Terrien

Senior Advertising Manager: Ron Schott

Senior Product Marketing Manager: Dawn Novak

Senior Advertising Manager: Hannah Westing

Director, Social and Media Partnerships: Jenny Leahy

Marketing Manager: Danielle Radcliffe

Sr. Group Manager, Xbox Global Marketing Communication: Jonathan Segall

Global Integrated Marketing Manager, Xbox: Julianna Alo

McCann New York

Co-Chief Creative Officer:

EVP, Global Executive Creative Director: Shayne Millington

EVP, Global Executive Creative Director: Piper Hickman

SVP, Executive Creative Director: Cristina Reina

SVP Group Creative Director: Nic Howell

SVP Group Creative Director: Geoff Bentz

Associate Creative Director: Nick Ciomperlik

Senior Copywriter: Sarah Wagner

Senior Art Director: Gina Senese

Art Director: Robert Arthur

Copywriter: Jack McNamara

Copywriter: Kobby Amoako-Atta

Senior Designer: Doug Koh

Designer: Yung Lee

Junior Designer: Malik Dupree

Director of Creative Technology: David Cliff

Creative Technologist: Alicia Foor

Business Leadership

Managing Director, McCann NY: Kevin Nelson

EVP, Global Business Leader: Scot Beck

EVP, Global Chief Marketing and Communications Officer, McCann Worldgroup: Jeremy Miller

Director of Communications, McCann North America: Victoria Park

SVP, Group Account Director: Socrates Papazoglou

Account Director: Pati Burelli

Account Director: Pat Six

Account Supervisor: Divya Joseph

Account Supervisor: Daniela Vinick

Account Supervisor: Amy Levine

Account Executive: Toyin Lanade

Implementation Manager: Eric Song

Assistant Account Executive: Chanelle Wright

Project Management

Senior Project Manager: Catalina Condon

Associate Project Manager: Alice Lee


EVP, Chief Production Officer: Aaron Kovan

Executive Producer: Erin Jackson

Senior Producer: Nina Roussarie

Senior Producer: Jamie Slade

Junior Producer: Ana Goldoni

VP, Senior Interactive Producer: Patty Visconti

Digital Producer: Sean Flanigan

Senior Art Producer: Kelly Ramsey

Art Producer: Caroline Sollmann


EVP, Global Director of Strategy & Research: Ash Farr

Strategy Director: Jordan Berger

Senior Strategist: Sydney Hausman

Strategist: James Rooney

Business Affairs

Business Manager: David Halberstadt

VP Director Talent Payment: Terry Marcello

Talent Payment Manager: Rosemary Smith

Talent Manager: Gordon Corte

Production Company

Production: Radical Media

Director: Tarsem Singh

Executive Producer: Jim Bouvet

Executive Producer: Frank Scherma

Head of Production: Cathy Dunn

Producer: Jeremy Barrett

Producer: Jackie Wilson

Production Supervisor: Will Vudmaska

1st AD: Cue Chatley

Director of Photography: Roman Vasynov


Photographer: Charlie Schuck

Photographer’s Agent: Bianco Artists

Retouching House: Gloss

Edit and Post

Editorial and Post Production: RPS

Editor: Damion Clayton

Assistant Editor: Sebastian Zotoff

Executive Producer: Eve Kornblum

Head of Production: Justin Kumpata

Producer: Jenny Greenfield

Post Production

Post Production: Framestore


Creative Director: Ben West

VFX Producer: Chris Harlowe

CG Supervisor: Clement Renaudin

Composting Supervisor: Alejandro Villabon

Head of Production: Carla Attanasio

Associate Producer: Jose Alvarado

VFX Coordinator: Diego Bonora

Audio Post

Audio Post Production: Sonic Union

Mix Engineer: Rob DiFondi

Producer: Nathanael Taylor

Head of Production: Patrick Sullivan


Sound Designer: Bill Chesley

Exec Producer: Kate Gibson

Craft NY

Executive Producer: Dan Priore

Post Producer: Brent Miller

Executive Print Producer: Eileen Kaufman

Production Coordinator: Mario Villaquiran

Print Producer: Lindsay Bleemer

Craft UK

Implementation Director: Marta Gromysz

Implementation Manager: Ioannis Konstas

Account Executive: Kezia Okereke

Senior Implementation Manager: Geoff Bezruchko

UK Post Producer: Emma Bertmark

UK Post-producer: Hannah Gardiner

UK Digital Producer: David Smith

McCann NY Music Department

Senior Vice President, Executive Integrated Music Producer: Eric David Johnson aka DJ Bunny Ears

Music Producer: Colleen Dahlstrom

Jr. Music Producer: Madison Rowe

Business Manager, Music: Jamie Jou

Genres: People

McCann North America, Thu, 09 Sep 2021 14:26:55 GMT