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Group745
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Group745
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Group745
Creative in association withGear Seven
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A Sprawling City Is the Stage for an Epic Game of Chess in Global PlayStation Spot

10/09/2021
Advertising Agency
London, UK
735
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Editors' Choice: adam&eveDDB teams up with Riff Raff's Francois Rousselet on the latest Play Has No Limits ad

Welcome to the city where play is elevated to extraordinary new heights. Where every move is crucial and the game means everything.

adam&eveDDB's new film for Sony Interactive Entertainment, the maker of PlayStation, takes the viewer on a journey through a city like none other. A world that is uniquely PlayStation and shows what can happen when play is taken to an unprecedented level.

This powerful new spot - directed by Riff Raff's Francois Rousselet - ignites the feeling of exhilaration that comes with PlayStation’s unapparelled gameplay experiences, as dozens of elaborate characters travel through a city laid out like a chessboard.

The film tells the story of two rival Kings who battle through an epic game, and follows the progress of a Pawn, the most unassuming piece on the board, as she makes her way through the city. On her way she encounters different challenges posed by the opposition, but ultimately makes her way to the rival King’s penthouse to win the game for her team.

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