Gerety Awards Welcomes Adobe as New Sponsor for 2024

As the final deadline for the 2024 Gerety Awards approaches on May 10th, the Gerety jury prepares to select the French Agency and Production Company of the Year which is sponsored by Adobe.

Lucia Ongay, Gerety president said, “We are very much looking forward to showing our amazing jury the work coming from France that excels creativity. We have had some great winners all these years at Gerety and I don’t expect less for the 2024 millésime!"

Sophie Yannicopoulos, managing director at Adobe France, will be joining the executive jury session taking place in Paris. Just over a year ago, Adobe introduced its generative AI model Firefly bringing creativity to a new level and driving inspiration and productivity from ideation to execution. Embraced by creativity and marketing professionals around the world, Adobe applications and solutions are widely used, boosting creativity all through their workflow.

“Getting AI as a co-pilot is an amazing step up and an incredible opportunity for the creative and marketing industry. We are honoured to get Adobe by our side for the 2024 Gerety Awards and to benefit from their insights and knowledge on how AI can invent this upcoming promising chapter”, added Lucia Ongay.

For Sophie Yannicopoulos, managing director at Adobe France, "I am thrilled to join esteemed female leaders on The Gerety Awards Paris jury! Celebrating global creativity resonates strongly with Adobe's mission and my own aspirations. Advertising is an industry to which we are deeply connected, offering creative communities the solutions to turn their ideas into impactful content!"

The global shortlist along with Agency and Production company of the year by country winners will be celebrated at the famous BBQ in Cannes.

The 2024 Gerety Awards deadline is May 10. The Gerety Jury. A Powerful Perspective.

Enter here.