GERETY TALKS: With Andrea Siqueira

Gerety Talks with, Andrea Siqueira, Diretora Executiva de Criação, BETC São Paulo

Andrea is passionate about creating relevant ideas that either makes her laugh or proud.

2019 was a golden year as head of Creative of BETC São Paulo. They scored high at Cannes Festival, one of the projects was one of the top 5 Brazilian projects awarded in Cannes and, for the first time BETC São Paulo ranked top 14 agency by region on Cannes Lions Creative Report.

She has been voted The Best Creative of The Year 2019 by Prêmio Caboré, Top 5 Creatives of the Year by PropMark Newspaper, Top 10 Creatives of The Year by Meio Mensagem.

She was also a Speaker at Cannes Festival 2019, Cannes Lions E-Commerce Jury in 2018, Gerety Award Executive Jury in 2019, One Show Digital Jury 2019, Lisbon Ad Festival Digital Jury 2019, D&AD Jury 2020 and 2017, Clio digital Jury 2017, among great others.

GERETY TALKS: Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight - and at the center of the conversation - with the aim to drive progress within the industry on a global scale. The series will bring together agency and brand leaders from around the globe for a refreshing take on what leadership looks like. Gerety Talks premieres on Facebook, IG TV and YouTube every Tuesday at 1715 CET.