CULT Futures - The Creatology Report
adobe front page
Five By Five
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

Leo Burnett Israel and Samsung Present 'The Man Who Got to the Bottom of the Laundry Basket'

Creative 323 Add to collection
Not all heroes wear capes, but sometimes bed sheets in this new Samsung campaign
Leo Burnett Israel and Samsung Present 'The Man Who Got to the Bottom of the Laundry Basket'

To see the bottom of the laundry basket is every person’s dream and every parent’s aspiration.

While we all battle with the laundry, only a few of us have ever seen the bottom of it and even fewer of us have glimpsed it for more than a second. To launch Samsung’s new ‘Add Wash’ washing machine, we decided to show people that seeing the bottom is possible…

Meet the “Man Who Got to The Bottom of The Laundry Basket”. Our national hero who thanks to Samsung’s ‘Add Wash’ feature - which lets you add an item to the washing after turning it on - actually saw what the bottom of an empty hamper looks like.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Brand: Samsung Israel

CEO: Adam Polachek

Creative Agency

Creative Agency: Leo Burnett Israel

Chief Creative Officer: Ami Alush

Creative Director: Elad Gaizler

Art Director: Meital Miller

Copywriter: Oren Ben Naim, Harel Livne

Chief Account Officer: Idit Zukerman

Strategic Planner: Liz Stull

Agency Producer: Oren Ben Naim, Harel Livne

Account Supervisor: Sapir Aharoni

Account Executive: Asaf Fish

Social Account Manager: Ronny Dimnik

Marketing Director: Eva Hasson

Director: Tal Zagreba

Production: Roy Kaski

Leo Burnett Israel, Thu, 05 Sep 2019 10:39:27 GMT