senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Israel Accessibility Association Puts an End to Disabled Parking Misuse

09/12/2022
Advertising Agency
Tel Aviv, Israel
157
Share
Leo Burnett Israel film asks badge holders to really consider when to use parking bays to mark International Day of Disabled Persons

December 3rd 2022 marks the International Day of Disabled Persons. To honour this day, Israel Accessibility Association and the advertising agency, Leo Burnett, produced a film that aims to put an end to a common phenomenon that severely affects the availability of disabled parking spaces. The phenomenon is this: healthy people use the parking permit of a disabled member of their family to park in a disabled parking space.

The purpose of the video is to convey the message:

Using someone else's disabled permit is just as unethical as pretending to be disabled.

Just because you have a disabled permit for your car does not give you the right to park in a handicapped parking spot. Unless the holder of the entitled permit is in the vehicle with you, you are not allowed to park there.

Credits
Production
Work from Leo Burnett Israel
Shopping
WOLT
12/12/2022
10
0
Pharm
WOLT
12/12/2022
5
0
Would You Pretend to be Disabled?
Israel Accessibility Association
09/12/2022
19
0
ALL THEIR WORK