Kash Awarded Casio's G-Shock Sponsorship Films

For the third year in a row Kash are working with Casio’s G-Shock brand on their annual Christmas marketing push. From cinema commercial to web campaign the work has been varied and has always required Kash both conceive and execute the concept.

This year G-Shock are sponsoring new Dave show ‘The Indestructibles’ and required 12 ten second idents based around their Land, Air and Sea watches. Kash came up with the idea of putting the watches under elemental distress and filming the consequences in high speed macro.