Zerotrillion Elevates Strategy and PR Offerings with Key Promotions and Hires

Zerotrillion announces today the Promotion of Aubrey Podolsky to managing director of Zerotrillion’s Toronto Office and chief strategy officer globally. Podolsky joined the Agency in 2019 as Executive Strategy Director, where for the past 3 years has cemented the Zerotrillion’s strategic approach to business, brand, product, communications and creative strategy in closer partnership with clients and their needs. The global strategic function has also recently grown under Aubrey Podolsky with the addition of Alex Ondretti in Toronto and Robin Roosdorp and Julie de Wever in Europe, as a result of the agency’s growing strategy scope. 

Alex Paquin, Zerotrillion’s CEO said: “Increasingly, clients are coming to us with the big business questions, ones that precede brand, but whose answers must be reflected in the brand we create and nurture for them. We believe that, more than ever, the brands that will win are the ones focused on the downstream customer experience of their product or service. This is where our agency becomes invaluable to clients beyond communications. Advertisers have always been the professional services provider closest to the customer, and now we must craft those insights into more than ads, but long-term growth strategies for our clients. With an uncommonly broad understanding of business principles in practice, Aubrey is just the person to do that.”

Additionally, Zerotrillion’s PR Function is growing globally under Teal Minisofer, who was also recently promoted to PR & communications lead, from PR Manager since joining the Agency mid-2021. Teal’s team in Canada will grow to service a growing roster of PR-focused clients such as Cartken (A silicon-valley based autonomous robotics company), FRNT Financial (a next generation institutional brokerage) and Niagara Falls Tourism. Alex Paquin added, “PR is an intrinsic part of our growth roadmap for any client. It’s an obvious force-multiplier over any and all of the creative and communications work we deliver and our team has advanced the competency for our clients across the board under Teal’s leadership.” 

Zerotrillion is the New York Festivals’ ‘Best New Agency of the Year’ in 2021, and winner of a Grand Clio, Gold Effie and multiple LIAs, Red Dot Design, and Applied Arts Awards this year. Our stated goal is to compete as aggressively in the areas of PR & Strategy as we do in creative services.