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Drop Selects Zerotrillion as Creative Agency of Record

Hires, Wins & Business 114 Add to collection

Zerotrillion will develop a new brand platform, visual identity, and advertising campaigns to reflect Drop’s next phase of product and experience innovation

Drop Selects Zerotrillion as Creative Agency of Record

Zerotrillion is excited to announce  their successful bid for the Drop account. Following a multi-agency pitch, Zerotrillion proved to be successful in their strategic and creative proposal. 

Zerotrillion, which has offices in Amsterdam, Toronto and recently opened their doors in New York, will develop a brand platform, identity and national marketing campaigns for the Canadian Fintech company’s growing brand which are expected to roll out through Q3 and beyond. 

Drop is the fastest growing retail loyalty program in North America, with 5M members and counting, they’ve successfully raised over $95M to-date over multiple fundraising rounds. 

Anna Shea, sr. director of brand, growth and partnership marketing at Drop led the pitch and selection process. She arrived at Drop in October following stints at Capital One and American Express.

In a statement, Anna said that Zerotrillion impressed the Drop team with their “knowledge of Web3, forward-thinking customer experience design chops and most importantly, the ability to envisage a future for Drop as ambitious as we do.”

The pitch win was the first with Zerotrillion’s new Toronto office leadership at the helm, recently promoted Aubrey Podolsky. 

Aubrey said, “We couldn’t be more excited to partner with yet another brand who is creating the future. Zerotrillion was founded to deliver against the big ideas of our time, and Drop is certainly making waves in Fintech with big plans for Web3 that we’re so thrilled to be a part of making a reality.”

Zerotrillion opened shop in January 2019, and is led globally by CEO Alex Paquin, and global creative director, Adam Fierman, and is co-owned by Canadian-born Hollywood stars Robbie Amell (UPLOAD) and Italia Ricci (DESIGNATED SURVIVOR).

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Zerotrillion, Tue, 07 Jun 2022 11:35:32 GMT