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Zen and the Art of Jaguar Racing: Scott Zacaroli Hits the Track with Canaan O’Connell

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Made in collaboration with Other NYC and Company 3, this spot is the latest in a series featuring drivers describing their experiences behind the wheel of this storied performance brand

Zen and the Art of Jaguar Racing: Scott Zacaroli Hits the Track with Canaan O’Connell
Alldayeveryday and director, Scott Zacaroli, hit Virginia International Raceway with a scorching 575hp supercharged Jaguar and professional race car driver, Canaan O’Connell, for a new high energy spot. This is the latest in a series by Scott for Jaguar featuring drivers describing their experiences behind the wheel of this storied performance brand.

In the piece, O’Connell describes the sensation of racing top speed: “It is a borderline meditative state. Everything else in life just melts away and all that matters is that moment.” High speed drone work from world champion drone racer Nurk brings the camera inches from the action. 


Scott’s combination of lush, cinematic imagery and emotional, unscripted storytelling deliver films that are as elevated as they are authentic.

“I like to block out the shoot and detail the shot list, but always leave room for inspiration - for discovery and invention,” Scott explained. “With this film, the combination of the car’s completely raw performance and the driver’s Zen-like personality fascinated me. Shredding tires and ripping laps at incredible speed, but completely calm...relaxed.”

Scott is a former agency creative who moved into directing five years ago. He has directed TV commercials, brand films and documentaries for some of the world’s most prestigious brands, including Jaguar, Cadillac, Rivian, Bermuda Tourism and Ethan Allen. His work is both cinematic and genuine. A combination that often features real people and unscripted storylines, but always with stunningly art directed imagery.

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Client

Client: Jaguar USA

Senior National Advertising Specialist · ‎Jaguar Land Rover North America: Vin Iandimarino

Production

Production: Alldayeveryday

Executive Producers: Michael Karbelnikoff, Arrow Kruse

Head Of Production: Tom O’Connell

Director: Scott Zacaroli

DP: Karl Schroder

Producer: Graham Redmond

Editorial

Editorial Company: OtherNYC

Editor: Troy Mercury

Colour: Company 3

Colorist: Kath Raish

Music and Sound

Sound: Mr. Bronx

Audio Engineer: Dave Wolfe

Music: APM

Genres: People, Action

Categories: Automotive, Cars

Other NYC, Wed, 17 Feb 2021 13:54:58 GMT