VMLY&R North America
Thu, 15 Jan 2015 11:08:11 GMT
Y&R today announced the promotion of Ronny Northrop from Executive Creative Director to Chief Creative Officer, Y&R California. Based in San Francisco, Northrop will oversee the creative vision of the California agency, directing creative teams across all of the agency’s accounts, which include Blue Diamond Almonds, Crystal Cruises and Citrix. He reports into Y&R California President Mike Reese and Y&R Global Chief Creative Officer Tony Granger, and will continue to lead “Wrestling Club,” Y&R California’s innovation lab centered on cause marketing, startups and unique client challenges.
"I'm so thrilled to promote Ronny to CCO of our California agency,” said Granger. "In addition to being incredibly talented, he's an awesome guy and has a real knack for culture. I know he will do great things for us on the West Coast."
“Since joining our team last year, Ronny has had a dramatic impact on our culture and creative output,” said Reese. “Not only is he passionate about our clients’ businesses, he is a big believer in the power of creative to accomplish good, which is an ethos he has infused throughout our agency. We’re thrilled to have him as our new CCO.”
Northrop began his prolific career at Crispin Porter & Bogusky, working on MINI Cooper, truth and Virgin Atlantic. At Goodby, Silverstein & Partners, he created digital and integrated work for brands like got milk?, HP, Rolling Rock and Sprint, and helped launch Hacking Autism, a program that crowd-sources technology ideas to help people with Autism find a voice. Northrop has also freelanced at agencies and organizations including Alex Bogusky’s Common, Al Gore’s Climate Reality Project, Butler, Shine, Stern & Partners and 72 and Sunny. His work has been awarded by numerous industry shows, including a handful of gold cyber lions and a D&AD Black Pencil. He has been a judge for One Show Interactive, the Andys, the Kellys and the Radio Mercury Awards.
Former California Chief Creative Officer Mimi Cook is departing Y&R to pursue other interests.
“We will miss Mimi and wish her the very best in her next adventure. We’re grateful for all her contributions the past two years,” noted Reese.