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Group745
Group745
Group745
Group745
Group745

Mobilizing the 12th Man

05/05/2015
Advertising Agency
New York, USA
88
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For security reasons, no fans are allowed in Tunisian stadiums anymore. Forcing teams and fans in a long distance relationship. After average results throughout the season and, with the year's most important game approaching, Historical Football team C.S. Hammam-Lif needed the support of its fans. The 12th Man App -- a mobile application that connects fans to 40 speakers in the stadium and allows them to cheer on their team while watching the game live on TV. Fans can sing, shout, applaud and more ... Just by tapping on sound icons. The more fans tap, the sounder the sound in the stadium.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).