VML Promotes Jeff Geheb to Global Executive Lead for Enterprise Solutions

Effective today, VML is promoting Jeff Geheb to global executive lead for VML Enterprise Solutions. This position will be in addition to his current role as global chief experience officer. As global executive lead, Enterprise Solutions, Jeff will be responsible for the growth and leadership of VML's full Enterprise Solutions offering, which includes global consulting, data, technology, innovation services, companies and products. Enterprise Solutions is a newly constructed offering for VML created by Jeff and Neil Stewart, who takes on a new leadership role within WPP as CEO, WPP Open.    

Jon Cook, global CEO at VML, said, “I’m thrilled that our organisation has a talent like Jeff leading these critical offerings for the new VML. It’s a major undertaking and Jeff is the perfect person to bring continuity and integration to all that we have to offer to our client partners. The depth of VML Enterprise Solutions is a great differentiator for VML, especially after all Jeff and Neil brought together from legacy VMLY&R and Wunderman Thompson as a new offering. When you combine Jeff’s leadership across Enterprise Solutions and our Customer Experience practice, it deepens the connectivity of VML even further.” 

Jeff and Neil built a strong partnership since the Wunderman Thompson and VMLY&R merger announced late last year. They will continue to work closely together as they transition into their new roles and build VML’s Enterprise Solutions global management structure. In addition, they will synchronise integration with WPP Open, WPP’s AI-driven marketing operating system used by almost 30,000 people across WPP and a growing number of the company’s clients.  

Commenting on the transition, Mel Edwards, global president of VML, said, “Neil has been a phenomenal leader for our business, driving the growth of our technology, data, and platform expertise for over 13 years. His continued close partnership with Jeff in growing and strengthening our Enterprise Solutions offering will be paramount to VML’s evolution.” 

VML Enterprise Solutions brings together the legacy agencies’ technology and data groups to form a single operating unit that services complex business challenges using the agency’s combined consulting, data, technology, and innovation capabilities. Over 7,000 employees across VML’s key offices and local markets around the world contribute to the Enterprise Solutions offering to deliver on the increasing market demand for applications of AI, technology-driven transformation, and operational efficiencies brought to life via robust technology solutions.  

VML Enterprise Solutions will integrate deep technology services capability into VML’s core practices of Brand Experience, Commerce and Customer Experience. The offering will also be direct to clients with best-in-class global scale in consulting, engineering, data, scaled automation and platform delivery. The comprehensive solution includes VML platform service brands such as MAP, Diff, and Satalia, leading AI company acquired by WPP in 2021. The group also brings together tenured global partnerships with Adobe, Salesforce, Google, Microsoft, Braze and MACH Alliance, among others. 

Jeff has been an instrumental leader at VML, architecting the Customer Experience (CX) practice at a global scale. Today, the practice has grown to include more than 700 experts and specialists in CX consulting, product and service innovation, digital ecosystems, data and personalisation, technology modernisation, CRM, and loyalty program design.  

VML’s global CX practice is recognised by Forrester as one of the world’s top CX strategy consulting practices, with deep expertise in data, strategy, content and technology. 

Jeff said, “The potential of the unparalleled mix of technology and creative talent that is coming together under VML will be transformative for our clients and our industry. VML Enterprise Solutions gives us a flexible model to both power VML’s Brand Experience, Commerce, and Customer Experience practices and work directly with technology and digital leaders to find solutions for their most complex business challenges — that potential is exciting for me. Neil has been a tremendous thought partner and friend, and we will continue to work closely together as WPP Open and VML into the future.”