Campaigns for the Winter Olympics, Super Bowl and Chinese New Year represent an important period on the global advertising calendar, writes LBB's Addison Capper
The best campaigns to launch this week are the perfect representation of what an important time it is on the global advertising calendar. Three of the nine picks are for the Winter Olympics, which are set to kick off on 4th February. Gearing up for 13th February, there's a trailer for Pepsi's Super Bowl Halftime show. And then there are two distinctly different Chinese New Year films. Coca-Cola's takes the form of a lusciously animated modern-day folk tale about a father and son while BMW has opted for twisted, trippy '90s vibes. Spots for Formula E, Specsavers and Apple TV+ more than hold their own in a refreshing, strong week for our industry.
We Can’t Get Enough of the Techno Tigers in BMW China’s Chinese New Year Spot