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Work of the Week: 28/01/22

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Campaigns for the Winter Olympics, Super Bowl and Chinese New Year represent an important period on the global advertising calendar, writes LBB's Addison Capper

Work of the Week: 28/01/22

The best campaigns to launch this week are the perfect representation of what an important time it is on the global advertising calendar. Three of the nine picks are for the Winter Olympics, which are set to kick off on 4th February. Gearing up for 13th February, there's a trailer for Pepsi's Super Bowl Halftime show. And then there are two distinctly different Chinese New Year films. Coca-Cola's takes the form of a lusciously animated modern-day folk tale about a father and son while BMW has opted for twisted, trippy '90s vibes. Spots for Formula E, Specsavers and Apple TV+ more than hold their own in a refreshing, strong week for our industry.



We Can’t Get Enough of the Techno Tigers in BMW China’s Chinese New Year Spot





Coca-Cola's CNY Ad Is a Beautiful, Symbolic Father & Son Story





Why Does Apple TV+ Have Everyone But Jon Hamm?






Prepare for an Extreme Snowy Season with BBC's Beijing 2022 Winter Olympic Coverage


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There's No Turning Back for Formula E in Epic Season 8 Film


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Pepsi’s Epic Super Bowl Halftime Trailer Is Just What the Doctor Ordered


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IGA Prepares Canadian Athletes for Success in Touching Animated Spot


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That’s Specsavers Love: The Scoop on the Eyecare Brand’s Launch into Canada


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International Olympic Committee Film Invites the World to Believe in the Power of Solidarity


Read more.




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LBB Editorial, Fri, 28 Jan 2022 10:48:01 GMT