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Work of the Week: 26/03/21

Work of the Week 214 Add to collection
From representations of real and inclusive beauty to a MoneySuperMarket nightmare, this week has been a triumph of creativity
Work of the Week: 26/03/21

There’s a big emphasis on being ‘real’ these days and so it seems like skincare La Roche Posay released its campaign to a welcoming audience. The 40-second film from BETC and director Lucy Luscombe celebrates exactly what makes us, well us. From acne to eczema,scarring and everything in between, the brand uses its film to celebrate every imperfection and explain why the cult brand is famous for its creation of a‘better life for all skin’.

That’s not where the beauty-related campaigns end this week. There’s a huge pledge from Dove, entitled ‘It’s On Us’, to implore other brands to use models who represent real beauty. The campaign, created with LOLA MullenLowe, promises to cover the cost of fees for Dove’s models if a brand chooses them in a bid to tackle stereotypes and showcase diversity.

Kim Gehrig also helmed two brilliantly fun spots showcasing the iPhone’s durability, there’s a true tear-jerker from Tonic DNA, a testament to the zen nature of MoneySuperMarket’s Money Calm Bull and, as ever, so much more.

Check out the full list below. 



This La Roche-Posay Ad Shakes Up Skincare Category with Beautiful Campaign that Refuses to Retouch

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Terrifying Monsters Can't Faze the Money Calm Bull in Latest MoneySuperMarket Ad

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Powerful Animated Short Asks “Why Does the World Assume a Disabled Life is Not Profoundly Beautiful?”

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This Just Might Be the 'Crappiest' Ad in the World

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Immerse Yourself in the Horror of Movies with MullenLowe Brazil’s Scary Lamp




First of its Kind Study Explores Fitness as a Key to Cognition for People With Down Syndrome

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Dove's 'It's On Us' Campaign Infiltrates the Casting Industry with Real Beauty Models

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Kim Gehrig Stays Calm Amidst Disaster in Fun Apple iPhone Spots

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LBB Editorial, Fri, 26 Mar 2021 12:03:57 GMT