Thu, 25 Mar 2021 11:19:47 GMT
MullenLowe Brazil is changing the way we consume movies with the launch of an innovative new product that creates a more immersive movie-watching experience. The ‘Scary Lamp’ syncs with your streaming service to mirror the lighting in the movie, bringing the atmosphere of the film into your living room.
Andre Havt, creative director at MullenLowe Brazil explains: “With more and more people watching movies at home, we wanted to raise the levels of experience in horror movies and bring the supernatural into people’s homes. This project has been two-years in the making but we believe it has huge potential in becoming a sophisticated tool for storytelling and transform the way people watch movies at home.”
The Scary Lamp has 10 different settings and now MullenLowe Brazil is looking for partners to adapt the smart lamp to work with their platform, or even create new interactions based on existing or new content, to bring the product to life.
Categories: Home, LightingMullenLowe Brasil, Thu, 25 Mar 2021 11:19:47 GMT