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Work of the Week: 25/09/20

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A spot from Cadbury that offers a refreshing spin on the well-established problem of elderly loneliness is one of many notable ads in a bumper week for the industry, writes LBB’s Natasha Patel

Work of the Week: 25/09/20

Loneliness is an epidemic within a pandemic. For so many of the older generation who often go days on end without speaking to another soul, the power of words have an incredibly profound effect. Research from Age UK shockingly revealed that 225,000 older people often go a whole week without speaking to anyone.

In partnership with the charity, VCCP and Cadbury Dairy Milk this week launched a rousing campaign entitled ‘The Originals’. The spot, directed by Academy’s Billy Boyd Cape, shies away from stereotypical pleas to call loved ones. Instead, it’s a stereotype-smasher in the best sense, highlighting the surprising stories that can come out of asking elders about their adventures instead of the weather or what they ate for their dinner. It’s a brilliant piece of filmmaking that puts a refreshing spin on a well-established problem.

This piece of work is just one of nine campaigns that make up a bumper LBB Work of the Week. There’s some strong print work in the form of an anti-racist effort from British broadcaster ITV and a cheeky IKEA campaign by Mother, an almighty Star Wars vs Star Trek dual for Uber Eats, a new Traktor spot for John Lewis to the tune of The Muppets, and a bunch more. 

Check out the full list below.

Surprising Stories from the Older Generation Smash Stereotypes in Cadbury Dairy Milk Ad

Anti-Racist ITV Print Ads Show Solidarity for Diversity Dance Group

The Coyle-Larner Brothers Bow Down to King Eric Cantona in Punchy Spot for Fifa 21

Mark Hamill and Sir Patrick Stewart Battle It Out over What's for Dinner for Uber Eats' New Platform

IKEA Delivers Surprising Sleep Benefits by Disguising Reliable Bedding as Body Supplements

IKEA Delivers Surprising Sleep Benefits by Disguising Reliable Bedding as Body Supplements

Lennart Brede Powerfully Captures the Fight of the Basketball Underdog

The Wayback and Sir Geoff Hurst Launch 1966 World Cup Experience on World Alzheimer’s Day

Miles Jay Paints the Loving Portrait of Hope of Small Businesses for Facebook

Traktor Puts on a Show to the Tune of the Muppets for John Lewis

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LBB Editorial, Fri, 25 Sep 2020 10:32:30 GMT