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Traktor Puts on a Show to the Tune of the Muppets for John Lewis

Creative 793 Add to collection
John Lewis & Partners invests in its Home business with home advertising campaign from adam&eveDDB and the Stink directors
Traktor Puts on a Show to the Tune of the Muppets for John Lewis

John Lewis & Partners has launched a new campaign focused on the home. Created by adam&eveDDB and directed by Stink's Traktor, the campaign's central spot is inspired by humorous situations we are experiencing in our homes as a result of spending so much time in them.

A new digital and social media campaign, which also launches today showcases the retailer’s inspirational, trend led collections. A separate strand of the campaign, which launched earlier this month in digital channels, focuses on the value of John Lewis’s home products while emphasising their style. 

The new, glossy, quarterly magazine has been produced to reinforce John Lewis’s reputation as an authority on style and design for the home. The content includes home ideas, think pieces around how we're living now and features to inspire anyone thinking of decorating or entirely redesigning their home. Michelle Ogundehin, former Editor of Elle Decoration will have a regular column in the magazine and the launch edition includes stories featuring Yotam Ottolenghi, Melissa Hemsley, cult US home organisers, The Home Edit and Rukmini Iyer. The magazine is available in both John Lewis and Waitrose shops and on johnlewis.com.

Claire Pointon, partner and customer director for John Lewis said: “Our customers have told us that their homes have never mattered more to them. In addition to sleeping and eating they’ve had to use them to fulfil new functions such as offices, gyms, entertaining children and much more, and so they have proved to be the most important place in their lives.  

“This new flexible approach to living is here to stay and as they adapt to this our customers want to be inspired by stylish, high quality home products at affordable prices. This campaign will raise awareness of our home products, celebrate our unrivalled design credibility and craftsmanship while communicating our great value.”

As part of the campaign John Lewis will run a competition on Pinterest using the hashtag #LoveJL to encourage customers to  share images of their recent John Lewis purchases. 


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Agency 

Chief Creative Officer: Richard Brim 

Creative Director/s: Matt Gay & Feargal Ballance 

Social creative: Camille Standen 

Agency EP: Sally Pritchett

Agency producer: Rosie Grayson 

Production Assistant: Nia Maclean 

Planner/s: Martin Beverley, Hugh de Winton, Tom Roach

Managing Partner: Paul Billingsley

Business Director/s: Jo Lorimer 

Account Director/s: Campbelle Saville-Smith

Designer/Typographer: Sam Stabler 

Media

Media agency: Manning Gottlieb OMD 

Media planner/s: Lauren Ashford 

Production

Production company: Stink 

Executive Producer: Andrew Levene 

Producer: Lucy Gossage 

Director: Traktor

Cinematographer: Lasse Frank  

Editing

Editing Company: Final Cut 

Editor: Rick Russell

Post Production 

Post Production: Untold 

Post Producer Ellie Jospeh, Lauren Oldfield, Ian Berry

VFX Supervisor: Ben Cronin 

2D Artist: Bruno Fukumothi

Colourist: Company3 - Sofie Borup

Audio Post Production

Audio Post Production: Factory – Antony Moore & Josh Campbell 

Senior Audio Producer: Factory - Deborah Whitfield

Music 

Song: The Muppet Show Theme

Music Supervision Company: Leland Music

Music Supervisor: Codie Childs

Music Arranger: Guy Farley

Categories: Retail and Restaurants , Retail Stores

Stink, Thu, 24 Sep 2020 10:53:54 GMT