Thu, 24 Sep 2020 10:53:54 GMT
John Lewis & Partners has launched a new campaign focused on the home. Created by adam&eveDDB and directed by Stink's Traktor, the campaign's central spot is inspired by humorous situations we are experiencing in our homes as a result of spending so much time in them.
A new digital and social media campaign, which also launches today showcases the retailer’s inspirational, trend led collections. A separate strand of the campaign, which launched earlier this month in digital channels, focuses on the value of John Lewis’s home products while emphasising their style.
The new, glossy, quarterly magazine has been produced to reinforce John Lewis’s reputation as an authority on style and design for the home. The content includes home ideas, think pieces around how we're living now and features to inspire anyone thinking of decorating or entirely redesigning their home. Michelle Ogundehin, former Editor of Elle Decoration will have a regular column in the magazine and the launch edition includes stories featuring Yotam Ottolenghi, Melissa Hemsley, cult US home organisers, The Home Edit and Rukmini Iyer. The magazine is available in both John Lewis and Waitrose shops and on johnlewis.com.
Claire Pointon, partner and customer director for John Lewis said: “Our customers have told us that their homes have never mattered more to them. In addition to sleeping and eating they’ve had to use them to fulfil new functions such as offices, gyms, entertaining children and much more, and so they have proved to be the most important place in their lives.
“This new flexible approach to living is here to stay and as they adapt to this our customers want to be inspired by stylish, high quality home products at affordable prices. This campaign will raise awareness of our home products, celebrate our unrivalled design credibility and craftsmanship while communicating our great value.”
As part of the campaign John Lewis will run a competition on Pinterest using the hashtag #LoveJL to encourage customers to share images of their recent John Lewis purchases.
Categories: Retail Stores, Retail and RestaurantsStink Films, Thu, 24 Sep 2020 10:53:54 GMT