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Work of the Week in association withThe Immortal Awards
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Work of the Week: 17/12/2021

17/12/2021
Publication
London, UK
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‘Driving Home for Christmas’ gets its very own MINI music video, Air Canada pulls at our heartstrings and the lottery takes over Europe, writes LBB’s Nisna Mahtani


With just over a week ‘till Christmas is upon us, we’re still getting our fix of the warm and fuzzies that are synonymous with campaigns around this time of year. This week, MINI and Anomaly share the surprising story of Driving Home For Christmas, the classic anthem that has become a festive favourite.

Picture this, it’s winter in 1978, Chris Rea is standing outside Abbey Road Studios, waiting for his wife to pick him up in their Austin Mini. Why? He hadn’t quite made it yet and the record label wouldn’t pay for his train ticket home, so Joan made the journey from Middlesbrough to bring him home for Christmas. Inspired by the journey, Chris goes on to write Driving Home for Christmas and now, MINI has given it a music video. 

Across Europe, the buzz builds around national lotteries and across the pond, Air Canada shows us how to create connections with a touching stop motion animation spot.

For this week’s best work, keep reading!



Chris Rea's 'Driving Home for Christmas' Finally Gets a Music Video


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Air Canada Connects Loved Ones This Holiday Season with Whimsical Film


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Everyone Shares the Spanish Christmas Lottery Win in a ‘Chain of Tickets’


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A Cuckoo Clock Bird Finds Love in Dutch State Lottery's New Year Campaign


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Santa Claus Changes His Style for the First Time in 200 Years in Campaign for the City of Milano


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Finnish Coffee Brand Juhla Mokka Crafts Season’s Sweetest Outdoor Ad


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Passion Pictures Touching Short Reflects on Awkward Christmas Reunions in Times of Covid


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ITV Fills Wrapping Paper to Encourage the Gift of Listening this Christmas


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Credits
Work from LBB Editorial
Shake It Up BTS
Valspar
05/04/2024
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