The Royals
Mon, 12 Sep 2016 03:16:27 GMT
White Pages, via agency The Royals, Melbourne, has launched a new consumer campaign, highlighting the complete upgrade and rebrand of the iconic directory network.
The rebrand is far from a simple logo change: In the background, a 12-month long transformation program has moved the White Pages to a cloud-based platform, re-engineered internal systems and installed to a world class CRM program in order to future-proof the business. The platform has launched with a responsive website, an intuitive app and a completely new search capability.
Marketing Coordinator: Voula Totikidis
Marketing Director: Hayley Jovanovic
Colourist: CJ Dobson
Creative Agency: The Royals, Melbourne
Creatives: Joel Utter
Executive Creative Director: Nick Cummins
Head Strategist: Dave King
Managing Partner: Andrew Siwka
Producer: Chelsea Nieper
Strategist: Andrew Reeves
Director: Joel Harmsworth
Producer: Nikolas Aulich
Production Company: The Sweet Shop
Music Agency: Front of House
Edit Company: Refinery
Editor: Graeme Pereira
Online Editor: Eugene Richards @ The Butcher