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The Royals
Advertising Agency
Sydney, Australia
A:Level 6, 10-14 Waterloo St, Surry Hills, 2010




We’re a bunch of thinkers, tinkerers, hustlers and hackers. Sitting together, we’re a creative agency, bound by our values of camaraderie, audacity and revelry. Sitting apart, we’re misfits, magicians, pugilists, heavy metal vocalists and an ex-DJ who fell asleep at his decks in front of a massive crowd.

Our desire to be ‘the most interested agency in the world’ propels us to be perpetually curious. It permeates everything we do: the people, we recruit and work with, how we search for real insights and identify opportunities for brands, the way we behave and work with our clients, and most importantly the kind of work we create – work that has the right impact on our clients’ customers. Success for us is less about challenging categories through advertising, and more about challenging culture through ideas.

We have offices in Melbourne and Sydney, but operate as one agency, partnering with clients such as White Pages, Campari, Deakin University, NAB, Jetstar, Google, Intel, Mercedes-Benz, Shine Lawyers and Melbourne Racing Club.

For more information, visit

To become a more interested person, visit