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Natural Chip Co., 'Natural Selection'

16/05/2018
Advertising Agency
Sydney, Australia
18
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To help Snack Brands take on a more established and traditional Australian chip manufacturer – Smith’s – The Royals helped The Natural Chip Co. develop a new strategy and campaign to appeal to health-conscious mums and families. Our campaign “Natural Selection” depicted beloved Australian wildlife making Natural Chip Co. chips in an all-natural way. Set in the Australian bush, respected Australian actor Deborah Mailman narrated the journey as it unfolds.
About The Royals

With a mission to create unnatural change to propel brands and culture forward, The Royals has remained a consistent creative force in the Australian advertising landscape since our inception 10 years ago. We work side by side with clients to take calculated risks, not leaps of faith. Our clients include Deliveroo, Coopers Brewery, Mercedes-Benz Vans, Coates, Smartpay, Prospa, Koala, DON Smallgoods, AustralianSuper, MOSH, Guide Dogs Australia and Wild Secrets.


For more information, visit
http://theroyals.com.au/

To become a more interested person,visit
https://everybodyknows.com.au/

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