Shell and agency partner Quigley-Simpson have just launched ‘The Giving Pump’ at stations across the US, as a part of Shell’s Force For Good initiative to drive positive change in local communities by giving back. Running now through September 30th, a portion of the purchases made by consumers who use the specially-designated pump at select Shell stations will support local children’s charities. 

‘The Giving Pump’ at participating stations is marked with colourful signage to inspire consumers to fuel up and support a range of children’s focused non-profits - including schools, literacy programs, hospitals, youth food pantries, and other critical initiatives. More than 2,900 Shell stations across the US are participating in this two-month program. Those looking to find a participating station can visit here. 

Quigley-Simpson has created an integrated campaign to promote this effort, including the website landing page, a TV spot running online and on gas pump media platforms, and social media. The agency also created the design for the wrapped pumps.