Quigley-Simpson Strengthens Executive Leadership Team with Jeff Ratner and Mark Piazza
Leading independent full-service agency Quigley-Simpson announced the appointments of Jeff Ratner as president of media, analytics, and data, and Mark Piazza as chief operating officer. With its “Brand Led. Demand Driven. Impact Obsessed” philosophy, the agency is focused on delivering a full journey modern approach to accountable advertising. This deeply resonates with clients and has led to a five-year streak of continuous growth. In their new roles, Jeff and Mark are tasked with continuing to emphasise tech and AI solutions and developing processes to integrate creative and media to drive outsized ROI for Quigley-Simpson’s clients.
“We are incredibly proud to be at the forefront of the evolution of media, technology, and data analytics, all of which directly impact brand marketing and every phase of the consumer journey,” said Renee Hill Young, co-founder, Quigley-Simpson. “As one of the country’s leading integrated independent agencies, we believe that it is our Impact Obsessed process and focus that drives our agency to consistently exceed expectations and sets us apart in a fragmented industry. The addition of Jeff and Mark rounds out and fortifies our senior leadership team, as they bring a deep wealth of both client and agency experience. This positions us for even greater growth in the coming years, significantly impacting our business and that of our clients.”
As president of media, analytics, and data, Jeff is responsible for overseeing the agency’s Media Strategy and Planning, Investment, Activation, and Analytics practices. His extensive 20+ years of experience on both the client and agency side, coupled with his ability to solve complex business challenges utilising the latest in data, analytics, and technology, add a compelling perspective to the agency. Jeff’s impressive resume includes senior agency positions at GroupM’s Mindshare, Publicis Media’s Zenith, and Hearst’s iCrossing. Jeff has also held senior marketing positions at Sony Corporation of America and Kaplan North America, a global educational services company.
“Quigley-Simpson has played a pivotal role in reshaping performance and brand media. I'm thrilled to be leading media, analytics, and data, with a focus on pioneering innovative approaches, optimising efficient reach, and fostering high consumer engagement. Quigley-Simpson’s forward-thinking culture perfectly aligns with my decades of experience and personal goals, making it the ideal place to drive transformative and industry-leading work for our world-class clients,” said Jeff.
As chief operating officer, Mark Piazza will focus on supporting and developing agency talent as well as overseeing company operations. Additionally, he will work with company stakeholders to sharpen departmental plans and drive initiatives that deliver on these goals. In his 35 years in the industry, Mark has held top roles at Oxford Road, MediaCom, Digitas, and The Engine Group, as well as at leading industry trade organisation, the 4A’s. Prior to joining Quigley-Simpson, Mark held the roles of chief operating officer and chief financial officer at specialist audio media agency Oxford Road, where he spearheaded all financial, talent, technology, and commercial operations for the company. Earlier in his career, he was SVP of the 4As’ Business Intelligence group, where he oversaw the agency compensation board and helped agencies navigate the ever-changing advertising ecosystem.
Quigley-Simpson’s “Brand-Led. Demand Driven. Impact Obsessed” approach is both a process and a mindset that drives the agency, setting it apart from all others. For more information visit here.
