​“Take Your Turn” was the rallying cry created by Quigley-Simpson to inspire Southern Californians to do their part and conserve water in the middle of an historic drought. All that was needed was for everyone to keep turning off their water faucets and reduce their water use. With a montage of shots featuring simple water-saving routines, this upbeat spot reminded everyone that every single turn made a difference in saving our water and our collective future.​