Quigley-Simpson Named Media Agency of Record for Mixbook

Quigley-Simpson, the largest WBENC-certified woman-owned full-service advertising agency in the country, has been named Media Agency of Record for Mixbook after a competitive review. Rated #1 in photo books, Mixbook is on a mission to empower creativity and deepen human connection by transforming creators’ memories into photo stories that celebrate the people and moments that matter most. As Media AOR, Quigley-Simpson will handle all media planning, buying, and analytics. In addition, the agency will provide strategic creative guidance to ensure the delivery of integrated solutions that exceed Mixbook’s targeted goals. 

Based in Los Angeles, with offices in New York City, Quigley-Simpson focuses on its 'Brand-Led, Demand-Driven, Impact Obsessed' strategies that use a brand’s equity to drive demand across every stage of the consumer journey. The agency’s fully integrated offerings include brand strategy, creative development, integrated media, digital media, data science and analytics, UX/UI, D2C, and E-Commerce. This win continues Quigley-Simson’s new business momentum and comes on the heels of the agency being appointed Media Agency of Record for Welch’s Fruit Snacks. 

Mixbook features the largest selection of designs to create one-of-a-kind stories, including exclusive designs from partners like Martha Stewart, Hallmark, and Crayola. Its unrivalled creativity and best-in-class editor and mobile app have led to more than 30,000 five-star reviews. The firm has been recognised by countless media outlets, including The Today Show, Good Morning America, The Washington Post, and NYT Wirecutter, which said, "Mixbook actually makes it fun to create.”

“At Mixbook, our mission is to inspire creativity and strengthen human connection through storytelling. Our partnership with Quigley-Simpson as our Media AOR allows us to deliver on that,” said Ben De Castro, chief marketing officer, Mixbook. “Their expertise in strategic media planning will allow us to reach more people than ever and open our advertising program to new media channels and opportunities. We are very excited to be working with Quigley-Simpson and look forward to seeing our brand flourish under their direction.”

“Mixbook is mastering the process of easily capturing memories with its amazingly innovative and modern service,” said Dalton Mangin, chief revenue officer, Quigley-Simpson. “We love working with proven brands, like Mixbook, that see the world of marketing through the same lens that we do; brands that are mindful of the full consumer journey from awareness to consideration to demand and even beyond acquisition to continuity and loyalty. We are very excited about our new partnership and all that we will accomplish together.”