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Put Yourself in Michael Jordan's Shoes with AKQA SF's Immersive Experience

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Stardust brings the former basketball pro's most memorable 'Last Shots' to life for Jordan Brand

Put Yourself in Michael Jordan's Shoes with AKQA SF's Immersive Experience

Jordan Brand teamed with Creative Shop Stardust and Innovation Agency AKQA, to create “The Last Shot,” an Immersive Experience which marked one of the pinnacle events at this past month’s “All Star Weekend” in New York City. 

The creative team at Stardust collaborated closely with the brand and AKQA to deliver an experiential re-creation of two of Michael Jordan’s most memorable “Last Shots,” as well as a third, unique future-facing shot.


“The key to success with any immersive interactive experience is to create the tightest feedback loop possible,” explains Stardust Managing Partner Dexton Deboree. “Stardust has become experts in crafting brand narratives, while AKQA are the masters of technology and user experiences. So between us and the strong and innovative Marketing team inside Jordan Brand, there was always this flow from Story to Technology and Physical Logistics that resulted in the Nephew’s (Consumer) experience.”

According to Deboree, once a technical spec changed or a physical logistic pushed against the plan, the story would then shift. “As a true ‘think tank’ of creative minds, we would always run it back through the filter of the end-user’s experience to ensure that a shift in technology, physical logistics, or narrative still provided for the experience we had intended from the outset,” he notes. “Judging by the results, we succeeded in doing just that.” 


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Music

Audio Post Production: LIME

Producer: Susie Boyajan

Sound Design: Gavin Little @ Echolab

Sound Mix: Tom Paolantononio

Production Company

Creative Director: (Exec) Seth Epstein

Director: Sean Dougherty

DOP: David Lanzenberg

Executive Producer: Martha Smith, Shannon Lords

Managing Director: Dexton Deboree

Producer: Scott Ludden, Nicholas Thomas

Production Company: Stardust

Production Designer: (Lead) Angela Ko, Luis Salcedo, Piero Desopo

Post Production / VFX

Compositor: (Lead) Chris Klein, Tom Kenney, Aaron Frebowitz

Post Production Company: Stardust

Producer: Sean Sullivan, (VFX) Lloyd Desouza

VFX Supervisor: Nick Losq

Creative Agency

Art Director: Dave Ruiz

Copywriter: Will Sands

Creative Agency: AKQA SF

Creative Technologist: Lix Dizon

Executive Creative Director: Stephen Clements

Group Creative Director: Dwayne Koh

Head of Technology: Nicholas Mitrousis

Producer: Frank Brooks

Associate Creative Director: Eamonn Dixon, Daniel Grech, Dave Knopf

Client

Advertiser: Jordan Brand

Categories: Shoes, Clothing and Fashion

AKQA US, Thu, 26 Feb 2015 09:48:00 GMT