Wed, 03 Jun 2020 09:37:17 GMT
People trying on shoes are limited to a few feet to jump in, instead of in their sport environments.
Nike wanted to solve that pain point for consumers – and created the store of the future in the process.
Design a premium and personalised service comprised of digitally advanced sport environments – analysing consumer performance from every angle to ensure 100% confidence in the perfect footwear.
In short, making sure they’re in the right shoe before purchase.
A scalable platform that brings Trial Zone to stores around the globe: New York, Miami, Paris, Beijing – with more stores to come.
Consumers can now trial shoes in a way they’ve never done before. And make a purchase with the touch of a button, through their Nike+ app.AKQA US, 2 years ago