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Group745
Group745
Group745
Group745
Group745
Group745
Jordan: The Last Shot
03/06/2020
Group745
Advertising Agency
New York, USA
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Credits

Insight

Three decades ago, Michael Jordan laced up the first pair of Air Jordan shoes and inspired an entire generation to ‘Take Flight’.

For the brand’s 30th Anniversary, the brief was clear: re-establish a connection between the brand and its performance roots.


Idea

Step into MJ’s shoes. Step back in time. At NBA All-Star Weekend in NYC, we gave people a chance to trial the brand’s latest performance shoes and take one of MJ’s high-pressure, championship-winning buzzer beaters.

‘The Last Shot’ is a fully immersive and interactive LED half court that transforms to Michael Jordan’s greatest moments – complete with era-specific crowds and iconic NBA and NCAA courts.

Players choose from three different moments to recreate the shots that cemented MJ as the greatest player of all time.


Impact

Inspiring the future by learning from the past. The interactive installation gave an entire generation a glimpse into the history of the sport and the man behind the Jordan ‘Jumpman’ logo. Continuing the brand’s legacy of raising the bar for greatness.

The experience was so successful in North America at All-Star Weekend, it will be a part of the Brand’s Global 30th Anniversary celebration in Paris, Shanghai, and Dubai.

About AKQA US

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.