Wed, 03 Jun 2020 09:01:19 GMT
For the brand’s 30th Anniversary, the brief was clear: re-establish a connection between the brand and its performance roots.
‘The Last Shot’ is a fully immersive and interactive LED half court that transforms to Michael Jordan’s greatest moments – complete with era-specific crowds and iconic NBA and NCAA courts.
Players choose from three different moments to recreate the shots that cemented MJ as the greatest player of all time.
The experience was so successful in North America at All-Star Weekend, it will be a part of the Brand’s Global 30th Anniversary celebration in Paris, Shanghai, and Dubai.AKQA US, 1 year ago