Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Panoptica Pulls Back the Curtain on Celebrities’ Favourite Films for Google TV and Cashmere



Series of long-form videos directed by Sam Miron, explore passions and inspirations of Laverne Cox, Hasan Minhaj, and others

Panoptica Pulls Back the Curtain on Celebrities’ Favourite Films for Google TV and Cashmere

Panoptica director Samuel Miron recently directed Google TV’s 'Watch With Me.' Google TV is an entertainment experience that brings together movies & TV from across your streaming services making it easy to find and discover new entertainment to watch. 'Watch With Me' is an ongoing series that spotlights entertainers, artists, and cultural icons, sharing the shows and movies that have influenced them and their careers. Working with agency Cashmere, the series gives a behind-the-scenes look into these celebrities' stories inspiring viewers with a curated watchlist of shows and movies that can be accessed on Google TV.

“The concept was, ‘What if all of the categories and suggestions for what to view on Google TV were curated by celebrities in the form of an interview, with links, so you could instantly watch them?’” says Samuel. “As someone who won’t shut up about cinema, having an assignment that required me to talk about movies and shows with these really interesting talents was a dream.”

The celebrities who were tapped to contribute to 'Watch With Me' were asked to reveal not just their personal favourites, Samuel notes, but also influential titles they feel everyone should watch, “either because they’re important and carry an impactful message or because they’re simply so entertaining we’d be fools not to. And it was interesting, as our interviews unfolded, to see how often these categories overlapped, how the best of the best films and shows affect us personally, have an impactful message, and are undeniably fun to watch.”

Samuel’s preparation for the shoot was immersive; he was provided with each celeb’s watchlist selections about a month in advance and made a point of screening everything on it. 

“It was amazing diving into their lists, not only to learn about all of these films but also because watching through someone’s list tells you so much about the people themselves,” he notes. “It was a fascinating way to learn about them and see how the titles tied into their histories and identities.”

In one episode, actress and LGBTQ advocate Laverne Cox gives us an inside look at the passions and inspirations that have fuelled not only her career as an actor but also her own personal voyage as a transgender Black woman. In the five-minute film, Laverne ponders and shares just what her Watchlist says about her, as she recounts her favourite Whoopi Goldberg role and other hit features and TV series that have each impacted her in different ways.

Acclaimed comedian Hasan Minhaj’s Watchlist selections reflect his own experiences growing up as a first-generation American-Muslim, pointing to TV shows and movies that influenced his life and career, as well as a Chris Rock stand up special, which inspired him to become a comedian. 

“TV and movies are an opportunity to show people things they’ve never seen before,” says Minhaj, and he proves it, with a list ranging from Bollywood standouts to classic American rom-coms. Films like this, he points out, “hit all the core emotions that families and human beings just deal with.”

In another episode, actor Simu Liu (Shang-Chi and The Legend of The Ten Rings) shares his love for musicals, and their power to transport viewers into a different world. He also shares his acting inspirations and expresses his desire to push the Asian American lived experience in more meaningful ways.

“I hope people remember what I stood for,” says Simu. “Greater than just a name for myself. It’s a platform through which I can affect positive change in the world.”

To watch the upcoming episodes, please visit here.

“It was a total pleasure working alongside both the Cashmere and Google teams and the collaboration had a really supportive feel,” concludes Panoptica founder Hughes William Thompson. “Given the long-term nature of the campaign, it was a rare treat to be able to continuously refine our creative and production approaches with Cashmere and Google’s guidance. Our goal was to keep optimising our resources and find ways to create more and more space for our talent to settle into the Google TV world and speak authentically. And I think the final product shows that we accomplished this with flair.”


Agency / Creative
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Dialogue, People

Categories: Streaming Services, Media and Entertainment

PANOPTICA, Tue, 04 Jan 2022 17:32:01 GMT