Beauty is a Playground in Pley Beauty's Brand Launch Video

Creative production company Panoptica recently partnered with CASE Agency to produce a brand launch video for Pley Beauty, a new, clean beauty cosmetics brand founded by actress/model Peyton List. The :36 piece, 'Beauty is Your Pleyground,' was directed by Quinn Meyers via CASE Agency, which conceived the larger campaign for YouTube, digital, social, and OOH.  

Highlighting the tagline “Introducing a more playful side of clean beauty,” the video features List and other models in a fun 'pleyground' setting as they showcase unique looks from the Pley line. From a bounce house to a swing set to a jungle gym, the group sets their spirits free in a wonderland of colour.

“Panoptica is a pro team — their speed and attention to detail made it possible to pull off a very complex shoot in a short timeframe,” says Quinn Meyers, director of content at CASE Agency. “They made shooting on a moonbounce and under a parachute feel easy! We’ve launched many beauty brands, but we're especially excited to work with Panoptica to help Peyton and team take this brand sky high.”

“Working with the team at CASE was an absolute pleasure,” concludes Roan Bibby, Panoptica executive producer. “It’s rare to get the opportunity to collaborate with a brand and creatives that are open to taking chances and devising concepts that so perfectly represent the brand and translate so well to the campaign's target audience. Utilising Panoptica’s efficient production strategies and network, we were able to produce something really special and couldn’t be happier with how it came out.”