Film maker Casey Niestat, who actually has over six and a half million
YouTube followers, talked about how long it took him to get to where he
is today and about being weary of purely focusing on success. He
attributes his success to what he calls the Tarzan method - know where
you would like to get to and grab any vine that may get you slightly
closer to your destination.
Don't get me wrong, all of these
people are hustling. They're not sitting around waiting for success -
they are driven and action-orientated, but they aren't obsessed with the
end result and the time it may take them to get there.
to me like patience has almost become a dirty word. If you are being
patient you aren't working hard enough, you don't care enough, you're
old fashioned and will get left behind.
And I think this is
creating a big problem for agencies and their clients. People aren't
thinking before they act or respond. We all feel like we need the answer
now, right now and creatively that is dangerous. It leads to ill-formed
answers and expected solutions.
Isn't it more exciting when you
ask someone, how are we going to fix this? And they say, I'm not sure,
let me give it some thought and get back to you, rather than making a
solution up on the spot.
If someone has the solution straight
away it is likely to be a first thought and predictable; it may even be
wrong. Instant solutions, brought about by our collective impatience,
put clever well thought out, unexpected, well-crafted work at risk.
whether you are an agency leader or a client, be patient. Because the
work will always be better if you focus and spend the time doing it
to visit The Royals' website.