JUST Media is pleased to announce that the 'Visibility Without Borders' with world leader in service assurance, NETSCOUT, and The Wall Street Journal has been nominated in the Business Media category at MediaPost‘s Creative Media Awards.
The Creative Media Awards is the only awards program that honours the media industry. The Creative Media Awards express MediaPost‘s belief that media - the process of buying, planning and strategy - is every bit as creative as depicting storyboards for a print or TV ad campaign. The Business Media category is defined by the creative use of print, TV, digital and/or other media in a campaign aimed at a business-to-business audience.
“Security is everything, which is why NETSCOUT’s campaign, with tags like ‘See The Threat Before You Feel The Consequences,’ targeted a select demographic of senior level officers," states MediaPost. "To reach them, NETSCOUT ran cross-platform efforts on The Wall Street Journal, a reliable source for this highly targeted group. From cover wraps to online contextual ads, NETSCOUT placements utilised the WSJ to push its new services and conferences in tech, 5G and cybersecurity. Message received: search traffic rose. Mission accomplished.”
Winners will be announced on January 28th, 2020. Learn more about the Creative Media Awards at MediaPost.