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Welcome to Change

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Building on 60 years of revolutionizing office work with technology, Fuji Xerox Australia has changed its name to FUJIFILM Business Innovation Australia. 


This through-the-line rebranding effort was led by the Australian office of Just Global, FUJIFILM Business Innovation Australia’s local agency of record. Launching with the TV commercial, “Welcome to Change,” a new integrated brand campaign promotes the brand’s promise of change for Australian businesses. 

Advertiser: FUJIFILM Business Innovation Australia

Agency: Just Global

Agency: Just Global

Account Service: James O’Flaherty, Lorien Briggs, Kari Taboada

Managing Director: James O’Flaherty, Felippe Diaz

Digital Marketing Programme Manager: Conor Bant

Strategy: James O’Flaherty, Rob Omodiagbe

Art Director: Nick Stone

Writer: Rob Omodiagbe

Executive Creative Director: Rob Omodiagbe

Production company: Form Productions

Director: Nick Margerison

Producer: Chris Williams

Categories: Business Services

Just Global, 4 months ago