Welcome to Change
Building on 60 years of revolutionizing office work with technology, Fuji Xerox Australia has changed its name to FUJIFILM Business Innovation Australia.
This through-the-line rebranding effort was led by the Australian office of Just Global, FUJIFILM Business Innovation Australia’s local agency of record. Launching with the TV commercial, “Welcome to Change,” a new integrated brand campaign promotes the brand’s promise of change for Australian businesses.
At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B.