Campaign positions iSelect as the trusted go-to partner for a lifetime of life admin challenges
In an integrated campaign by The Royals, which breaks this week, iSelect is heralding its new positioning as Australia's Life Admin Partner, on a mission to liberate Australians from the 'boring but important life admin' stuff.
The new brand platform, entitled 'All Over It', presents iSelect as the trusted solution to life admin's challenges. By adding more product categories and providing an effortless customer experience, iSelect is taking life admin off the plate of everyday Australians, giving them back time and money to spend on the things they enjoy doing the most.
'All over it' includes a series of TVCs, radio spots, OOH, digital and social.
Says Kirsten Craven, Group Executive Marketing at iSelect: "Our research shows that the mental load of life admin has become too heavy a burden for many Australians. They are wasting time and money on trying to manage their insurance, utilities and services, getting lost in the complexity and confusion; it's a constant frustration that never goes away. At iSelect, we believe Australia deserves to be liberated from the stress and confusion of all that is Life Admin, and we're on a mission to get all over it for them."
Adds The Royals Creative Director Andy Jones: "iSelect has been working towards becoming Australia's Life Admin Partner for some time now, but this is the first time they're communicating this proposition to consumers - so we had to get this right. We're proud to have created a campaign that focuses on everyday moments and life challenges to remind Australians that there are better things to be doing with their time than boring life admin tasks."