Thu, 01 Nov 2018 04:31:47 GMT
Says Simon Crowe, founder and managing director, Grill'd: "The dining
landscape has changed dramatically since Grill'd first introduced the
concept of a healthy and conscientious burger experience to Australians
14 years ago. The purpose of our first-ever brand campaign is to
re-define what our restaurants stand for and further differentiate
Grill'd from the over-processed Motherfakers we compete against. Grill'd
has grown from five to more than 130 restaurants because its commitment
to burgers that are made with love and from local produce resonates
strongly with Australians. We know that the opportunity is there for
further business growth, despite an increasingly competitive landscape."
Says Andy Jones, CD, The Royals: "It's always a challenge creating an inaugural brand campaign - even more-so when the brand's as loved as Grill'd. So we took things back to the heart of what Grill'd stands for: Grill'd, and the people that eat there, know that more natural, sustainable and locally produced ingredients make for a better tasting burger."
Says Col Kennedy, marketing director, Grill'd: "From my first day, the vision and expectation of Grill'd has been clear - to deliver world-class customer experiences - and as part of significantly building up our internal capability, we are be focused on working with white-hot partners like The Royals, Swrve, Salesforce and Carat to bring this to life. We will be unveiling more over the coming months, including exciting new product development."
Categories: Retail and Restaurants , RestaurantsThe Royals, Thu, 01 Nov 2018 04:31:47 GMT