GERETY TALKS: Rania Robinson

Rania Robinson came to the UK from Egypt at the age of three. Starting school at age four, not speaking a word of English, sparked a life-long passion for and fascination with forming connections and meaningful communication. Having spent most of her career in non-traditional agencies in both account leadership and strategic roles she has worked with some of the world’s best known brands including Three Mobile, Mercedes, Stella Artois, Coca Cola and Innocent with a particular focus on brand building and experience.

Since joining Quiet Storm nine years ago, Rania has brought a 360° perspective and new energy to the agency, helping extend its service offer and broaden sector experience, delivering considerable growth in the process. A passionate exponent of empowering women in the work place, she has been responsible for redressing the balance of female representation within the agency where female creatives are now equal to male, and 60% of the senior management team are women.

Rania features in Campaign’s A List of the most influential industry figures, in 2020 was shortlisted for Creative Pool’s Top 100 influencers and is also an active member of WACL (an organisation whose purpose is to accelerate gender equality in the advertising and communication industry). She is a regular industry commentator for the BBC and has had a number of blogs published in Huffington Post.