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Gas-O-Fast Clears Away Indigestion For Big Business Moments

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Mandkind Pharma got brand ambassadors Saurabn Shukla and Biswanath Basu to bring some humour to heartburn

Gas-O-Fast Clears Away Indigestion For Big Business Moments

Mankind Pharma’s Gas-O-Fast, known for its natural antacids, is focused on establishing a stronger presence across the nation. They recently got Saurabh Shukla and Biswanath Basu on board as brand ambassadors for their new campaign. Saurabh Shukla is a well-known face at a Pan-India level whereas Biswanath Basu is particularly popular in the eastern states. Both these celebrities will help tap into new markets, bringing certain credibility on deck for the brand to take advantage of.

Keeping in mind both the actor’s forte – a brilliant comic timing – the new campaign is designed in a fun and quirky way. The humour being evoked in the film stems from something close to the product world – heartburn – coming alive in both, its literal and metaphorical sense.

Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said: “It was time for us to broaden our market base by establishing our presence across the country. This venture demanded fresh pieces of communication with acclaimed celebrities for higher brand recall. Thus, Saurabh Shukla and Biswanath Basu became a fitting choice for us.” 

The campaign was conceptualised and executed by ADK Fortune, a WPP agency. Subroto Pradhan, managing partner, added: “It was important to play on the discomfort of heart-burn. We thought in a category which mostly rides on the problem-solution approach, a tinge of humour that brings out the ‘jalan’ as an emotion could do the trick. And who could better deliver that than Saurabh and Biswanath.” 

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Client: Mankind Pharma

Mankind MD & CEO: Rajeev Juneja

Mankind Team: Joy Chatterjee, Eshita Goswami

Agency: ADK Fortune Communications Pvt. Ltd.

Managing Partner: Subroto Pradhan

ECD: Uday Rao

Creative Team: Ravi Shankar Mishra, Yatharth Sahu

Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee

Production House: GAP Entertainment

Producer: Gautam Ailawadi

Director: Ishwar Singh Muchhal

Genres: Comedy, People

Categories: Beauty & Health, Supplements

Wunderman Thompson South Asia, Mon, 17 Feb 2020 11:25:11 GMT